Hi @suhas_a We have transparently explained the rationale of all information collected and how this is used, if it is ever being used.
Specific to hotjar, it is to understand how our users are browsing and using our features, the inputs help us to improve usability of the products & features. Specifically again to hotjar, in our integration with them - any personal data, or any number (say ltp of a stock) is anonymised and not shared with the platform and even with us. Only behavioural patterns are studied, when we move to new features or implement them - we remove these trackers.
We also track the market & competition. Going back to the origins of the post, it is ironic that the same platform who initiated this thread and discussions on privacy and data permissions, uses these permissions on its own mutual fund investment app.
As you are concerned about tracking of trades, here is another interesting thread where we have outright denied reading user’s trading activity (even if it benefits us v/s the same competition) and the platform in discussion induces delays to user’s trades - Margin Update Delay at Zerodha & Dhan - Ongoing conversation
We have been consistent and transparent on our approach, don’t want to scream holier-than-thou selectively and in situations where it is beneficial and avoid when it is not.