Hey, Welcome to MadeForTrade community.
With all regulatory changes, Zero brokerage platforms are expected to be a thing of the past. Large broking platforms have already hinted that brokerage prices are set to increase - you can read up more on that here: Discussion: Broking Industry set to change, expect end of Zero Brokerage Plans / higher F&O brokerage
Prior to that, I had also shared a detailed perspective on this topic here, its bit old now but has the context. Zero brokerage firms have been around for a while, and all of them put together do contribute to more than 0.25% of all of industry’s clients.
At Dhan we have always stated that we will offer more value at the industry standard prices. We still being a very small and early player, do not have the pricing power. If the industry leaders takes a leap ahead and increase the prices owing to harsh impact as a result of regulations, many small players like us will possibly follow.