Lately, I noticed Dhan is curating pre-market insights ā and at first glance, it seems useful. As a trader, I like starting my mornings calm and focused, reviewing the markets with a clear mind.
But then comes the nudge: āAre you trading today?ā
If I trade, youāll know. Why the push?
This isnāt the same Dhan I signed up for back in November 2021.
The platform is slowly turning into a shopping cart for trades ā edging toward FOMO-driven nudges designed to boost brokerage. You donāt trade for 30 days? Bam ā pop-up in your face: TRADE.
Pre-market insights? Instead of clarity, they now subtly scream: Youāre missing out, trade now.
At this rate, I wouldnāt be surprised if Dhan starts offering loyalty points for overtrading.
Letās be real ā statistically, the more people trade, the more they lose. If a platform truly cared about its users, it would encourage restraint, discipline, and long-term thinking. Or say nothing at all ā and let traders decide for themselves.
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Hi @thisisbanerjee Dhanās forums are the one that are the most transparent in the industry, and every feature that we have launched - 9 of the 10 originate from ideas from customers.
Pre-Market Insights is something we have worked in for more than 2 years internally, it helps one prepare for the day by making users aware of what has happened around the market. Selecting one screen, and extrapolating conclusions out of it - isnāt something that goes well.
Now specifically to mention of this features and the same screen you mentioned -
- 75% options of this screen says - do not trade.
- To view this option alone, user has to see the pre-market insights end-to-end. No - one canāt skip it and reach the last option.
- The option itself disappears after 8:59 PM. When users miss it before, they really do miss it completely.
- When markets start at 9 am, focus on current market - not what has happened earlier or on the previous day.
- Statistics of that feature are in public domain. In case you missed it - 16,500 viewed this today and less than 2000 users responded to option mentioned here.
- On any given day, more than 450,000 traders are on Dhan. Statistically, 0.44% of Dhan users selected one of that options. And maybe 1/4th of them āmightā have stated - they will trade.
I have built products for all my life, if I have to make users trade - we know all tricks in the game. We are part of the industry, and are aware of most if not all dark patterns - including the ones that some platforms advocate for, and advocate against.
As a responsible platform, we were first to bring the most comprehensive trader controls to the market before others started building on it. We brought it traderās controls first, and then many trading capabilities and we have time and again published them with data, numbers and insights.
Hope this explains how we operate. While on this topic, either one can choose to be a positive influencer which we cherish, or get make up topics without merit.
Never thought that it would create a FOMO. I always thought that this feature is specifically a guardrail for the Dhan system to understand which user to notify and which user to not notify 
. I just ignore it and go ahead which I do frequently with most of the issues that I raise with Dhan 
.
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Iām not an influencer. Iāve actually defended Dhan in various forums when people criticized it without logic or substance. Iāve been a user since November 2021, with multiple family accounts onboarded as well. My feedback has always been honestāboth the good and the bad.
So no, Iām not anti-Dhan. I simply call out gaps when I see them. If the expectation now is only praise and no feedback, fair enoughāIāll stop posting.
Yes, you may have designed products your whole life, and thatās commendable. Weāve all benefitted from that. But that doesnāt mean every feature that rolls out is automatically a win.
This is just an honest perspective: some of the recent movesālike trying to chase engagement with social-media-style nudgesādonāt feel like the Dhan Iāve known all this time.
Thanks @PravinJ
All for profit business enterprises work to make profit among other things. This includes me too 
Customers bring revenue for the enterprise if the enterprise delivers value to the customer. While some one may be enticed or nudged to trade they are likely to keep doing so only if they reap any tangible or intangible benefit out of it.
Ultimately, each of us has to take care of ourselves and do our due diligence before acting in the financial markets. There is no point in blaming someone else for our misery.
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@PravinJ No topic discussed or issue raised in the forum is a make-up topic. These are genuine points put forth, ideally helping the system to be better. Itās like consumer-driven testing and progress. People are allowed to have their opinions and itās the same for the creators of Dhan, but mentioning it as a make-up topic wasnāt good.
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@nitishbangera
What can I even say now? Go aheadāpost on TradingQ&A, X, or any forum you like claiming that @thisisbanerjee is anti-Dhan. Good luck convincing anyone of that.
Iāve been through the grinder as a trader, struggled in my early days, and thatās exactly why I try to help others hereāso their climb is a little less steep, their path a little less lonely.
But the moment I speak up with honest feedback, suddenly itās chaos.
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@t7support The universal truth is that everyone here is to make money i.e. Businesses and Salaried people alike.
The point was about the made-for-trade community and the topics raised here by community members. All topics raised will always hold merit as they come from oneās thoughts and can be discussed properly. Maybe a change of tone can be suggested but putting forth a point shouldnāt be discouraged.
Anyway, Dhan is a cool tool and that is why we are here using it and more users are coming in. It will continue to grow from here on as well.
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Hi, i have noticed that lately Dhan seems to be avoiding any form of constructive criticism? A few posts that raised genuine concerns seem to have been hidden or even deleted. Itās kind of disappointing because feedback especially the critical kind is how platforms improve. What do you think? Should platforms be more open to user voices, even if itās not always praise?"
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@thisisbanerjee I understand. Well, I rarely do it in global platforms. The reason I use made-for-trade community is because of its interactions. Letās hope the interactions remain clean and flavorful . Please do not stop posting your opinions and thoughts. I am sure it will continue to help everyone in future as well.
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I believe that when businesses are backed by venture capitalists, the founderās original vision tends to get diluted over time.
Iāve heard similar concerns from other founders in the same space (I think it was Tejas Khoday who mentioned this, Fyers Founder), where theyāre hesitant to bring in external capital because they fear it could alter the direction of their business or compromise their original goals.
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Ahh yes, this could be a very big reason that I didnāt think of. Well, that answers most of my thoughts. Good point.
Yes. And neither are we large players here, still small and early in our journey. The most harshest of the feedback is still on this forum and continues to be.
Its a perception and just the way you mentioned the same, we are clarifying that it is bit too early to reach conclusions based on a single screen. We have allowed users to guess how markets will open from day zero. We moved that feature along with deeper market insights.
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Once again - these are perceptions that exist in media or planted in.
We come from humble backgrounds. The reason we raise capital to build business is we didnāt have money, if we had the choice - we wouldnāt have raised any capital.
Dhan team owns majority in our company, and no VC gets to define what product or feature we ship.
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If you say so, Iāll take your word for it. My only point was to request a rethink on nudgesāIāve had market games turned off right from Day 1.
That aside, letās leave the small misunderstandings behind and raise a toast to many more profitable trades on Dhan. 
@PravinJ
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