Its interesting that whenever there is a Zerodha or dhan glitch, it becomes a wildfire news, while Upstox had 11 instances of glitches in last 9 months.
In fact, this FY, only in July Upstox did not have a glitch, rest all months they had at least one.
I can’t believe what’s happening with Upstox. They now seem to be charging the highest when it comes to fees and miscellaneous charges, along with a complicated dual pricing structure. On top of that, No AMC demat accounts have been converted into chargeable ones. Even my free AMC was forcefully converted into a yearly fee, which I was willing to pay, assuming it would mean better quality service. If customers are expected to pay more, better service should come with it—but that doesn’t seem to be the case here.
I believe that if you’re planning to charge more, you should ensure your quality of service clearly stands out from the rest. Otherwise, frustrated customers will start complaining about everything, which may be what has happened in this case.
Not sure if this should be celebrated, I have always maintained that broking systems are some of the most complex ones out there. We try out best to ensure we have best in class processes that go along these systems to ensure reliability and uptimes at all times.