In day-to-day trading and communication, market participants primarily refer to stocks by their scrip codes (e.g., BSE, CDSL, COFORGE) rather than their full company names. This is because scrip codes are short, standardized, and universally recognized across brokers, exchanges, and trading platforms.
Almost all brokers and market data providers display stocks in scrip code format, making it easier for traders to quickly identify and act on opportunities without confusion. Full company names can be lengthy, take up more screen space, and slow down the recognition process, especially for active traders who need to make split-second decisions.
Using scrip codes improves clarity, reduces errors, and aligns with industry norms. For example, professional traders, analysts, and market commentators almost always use scrip codes when discussing stocks. Adopting this practice on the platform would ensure consistency with market standards and enhance the user experience.
Suggestion: Replace or at least prioritize scrip codes over full company names in the stock display, so that the presentation matches the way traders and brokers naturally interact with the market.