About Company’s Business:
The organization is recognized as one of the leading integrated marketing service groups in India, presenting an all-encompassing solution for creative, media, data analytics, and market research services, as indicated in the CRISIL Report on page 189. Its standing is underscored by securing the 8th position in terms of estimated operating revenue among integrated marketing communications services groups operating in India, as stated on page 190 of the CRISIL Report. The array of services they offer spans three interconnected and complementary business segments: (i) Integrated Marketing Communications, (ii) Customer Data Analytics and MarTech, and (iii) Full-Service Market Research, as highlighted on page 190 of the CRISIL Report. Specifically, the company specializes in providing Integrated Marketing Communications services, while Hansa Customer Equity focuses on delivering Customer Data Analytics and MarTech, and Hansa Research excels in offering Full-Service Market Research services.
About the Industry:
As per the CRISIL Report, the marketing services sector in India demonstrated a Compound Annual Growth Rate (CAGR) of 5.6% from fiscal years 2019 to 2023, achieving a total of â‚ą1,936 billion in FY23. The corporate revenue of 748 listed entities experienced a CAGR of 8.9% over the same period, leading to increased expenditures on marketing activities. Notably, advertisements constitute the largest portion of the overall marketing services market. Anticipated drivers for industry growth include investments in digital advertising and Customer Data Analytics & MarTech. The industry is forecasted to attain a valuation of â‚ą3,500-3,750 billion by the conclusion of fiscal 2028.
Key Financial Information (â‚ą in lakhs):
| Particulars | As at and for the six months ended Sep 30, 2023 | As at and for the year ended Mar 31, 2023 | As at and for the year ended Mar 31, 2022 | As at and for the year ended Mar 31, 2021 |
|---|---|---|---|---|
| Equity Share Capital | 222.29 | 44.46 | 40.80 | 40.80 |
| Net Worth | 1,466.56 | 1,408.14 | 1,119.31 | 982.15 |
| Revenue from Operations | 1,410.97 | 2,926.13 | 2,344.13 | 1,735.46 |
| Restated Profit/(Loss) after Tax | 79.31 | 312.58 | 192.55 | 30.77 |
| Basic EPS | 1.78 | 7.03 | 4.33 | 0.69 |
| Diluted EPS | 1.78 | 7.03 | 4.33 | 0.69 |
| Net Asset Value per Equity Share | 32.99 | 31.67 | 25.18 | 22.09 |
| Current Borrowings | 509.90 | 43.37 | 280.60 | 445.59 |
| Non-current Borrowings | 0.56 | 1.68 | 6.70 | 11.17 |
| Total Borrowings | 510.46 | 45.05 | 287.30 | 456.76 |
Objective of the Issue:
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Funding working capital requirements of our Company
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Funding capital expenditure to be incurred by the Company for setting up a digital video content production studio
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Funding investment in IT infrastructure development of our Company, and our Material
Subsidiaries, Hansa Research and Hansa Customer Equity -
Funding setting up of new customer experience centres (“CEC”) and computer aided
telephonic interview centres (“CATI”) of our Company -
General corporate purposes.
For more detailed information, you can refer to the IPO Prospectus (RHP) filed by the company.
| Important information regarding the IPO | |
|---|---|
| Open Date | Monday, March 4, 2024 |
| Close Date | Wednesday, March 6, 2024 |
| Issue Size | â‚ą423.56 Crores |
| Price | â‚ą270 to â‚ą288 per share |
| Lot Size | 50 Shares |
| Basis of Allotment | Thursday, March 7, 2024 |
| Initiation of Refunds | Monday, March 11, 2024 |
| Credit of Shares to Demat | Monday, March 11, 2024 |
| Listing Date | Tuesday, March 12, 2024 |
How to apply for this IPO?
You can locate the redirection link to the IPO on the home screen of the Dhan App. Alternatively, you can access it by navigating to the “Money” Section at the bottom right and swiping right to reach the “IPO” Tab.
Do let us know your thoughts on this IPO.